Mr Postback

Affise macros & parameters

Affise uses curly-bracket substitution macros and separate inbound postback parameters. Each entry below identifies which form it uses.

105 entries · {clickid} Official docs

👋 Quick tip: Check the type badge before copying. A substitution macro inserts a value; an inbound parameter is the field name a platform expects when receiving a postback.

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Choose a use case to keep only the fields that apply.

Showing 105 of 105 entries

Attribution

{clickid}
Substitution macro high confidence

Affise click ID for cross-postback links.

Advertiser Postback
Affise explicitly says there is no clickid macro for affiliate postbacks; this token is documented for cross-postback links.
{comment}
Substitution macro high confidence

Conversion comment.

Partner Postback
{goal}
Substitution macro high confidence

Conversion goal.

Partner Postback
{ref_id}
Substitution macro high confidence

Additional postback reference value.

Partner Postback
{referrer}
Substitution macro high confidence

Click referrer.

Partner Postback
{status}
Substitution macro high confidence

Conversion status code.

Partner Postback
{transactionid}
Substitution macro high confidence

Conversion identifier supplied by the advertiser.

Partner Postback

Financial

{currency}
Substitution macro high confidence

Conversion currency.

Partner Postback
{order_currency}
Substitution macro high confidence

Conversion currency for the order.

Partner Postback
{order_sum}
Substitution macro high confidence

Conversion price.

Partner Postback
{sum}
Substitution macro high confidence

Conversion payout.

Partner Postback

Sub IDs

{sub1}
Substitution macro high confidence

Sub account 1.

Partner Postback
{sub10}
Substitution macro high confidence

Sub account 10.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub11}
Substitution macro high confidence

Sub account 11.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub12}
Substitution macro high confidence

Sub account 12.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub13}
Substitution macro high confidence

Sub account 13.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub14}
Substitution macro high confidence

Sub account 14.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub15}
Substitution macro high confidence

Sub account 15.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub16}
Substitution macro high confidence

Sub account 16.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub17}
Substitution macro high confidence

Sub account 17.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub18}
Substitution macro high confidence

Sub account 18.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub19}
Substitution macro high confidence

Sub account 19.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub2}
Substitution macro high confidence

Sub account 2.

Partner Postback
{sub20}
Substitution macro high confidence

Sub account 20.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub21}
Substitution macro high confidence

Sub account 21.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub22}
Substitution macro high confidence

Sub account 22.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub23}
Substitution macro high confidence

Sub account 23.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub24}
Substitution macro high confidence

Sub account 24.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub25}
Substitution macro high confidence

Sub account 25.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub26}
Substitution macro high confidence

Sub account 26.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub27}
Substitution macro high confidence

Sub account 27.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub28}
Substitution macro high confidence

Sub account 28.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub29}
Substitution macro high confidence

Sub account 29.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub3}
Substitution macro high confidence

Sub account 3.

Partner Postback
{sub30}
Substitution macro high confidence

Sub account 30.

Partner Postback
Sub9–Sub30 are plan-dependent.
{sub4}
Substitution macro high confidence

Sub account 4.

Partner Postback
{sub5}
Substitution macro high confidence

Sub account 5.

Partner Postback
{sub6}
Substitution macro high confidence

Sub account 6.

Partner Postback
{sub7}
Substitution macro high confidence

Sub account 7.

Partner Postback
{sub8}
Substitution macro high confidence

Sub account 8.

Partner Postback
{sub9}
Substitution macro high confidence

Sub account 9.

Partner Postback
Sub9–Sub30 are plan-dependent.

IDs

{advertiser_id}
Substitution macro high confidence

Advertiser ID.

Advertiser Postback
{affiliate_name}
Substitution macro high confidence

Affiliate company name.

Advertiser Postback
{offer_id}
Substitution macro high confidence

Offer ID.

Advertiser Postback
{offer_name}
Substitution macro high confidence

Offer title.

Partner Postback
{offerid}
Substitution macro high confidence

Offer identifier in Affise.

Partner Postback
{pid}
Substitution macro high confidence

Affiliate ID.

Advertiser Postback

Geography

{city}
Substitution macro high confidence

City.

Partner Postback
{geo}
Substitution macro high confidence

Country code.

Partner Postback

Device

{device_type}
Substitution macro high confidence

Device type reported by Affise.

Partner Postback
{device_ua}
Substitution macro high confidence

Device user-agent value.

Advertiser Postback
{ip}
Substitution macro high confidence

User IP address.

Partner Postback
{os}
Substitution macro high confidence

Operating-system family.

Partner Postback
{os_id}
Substitution macro high confidence

Additional operating-system identifier.

Partner Postback
{uagent}
Substitution macro high confidence

User agent of the user's browser.

Partner Postback

Timestamps

{click_date}
Substitution macro high confidence

Click date and time.

Partner Postback
{date}
Substitution macro high confidence

Conversion date and time.

Partner Postback
{date_only}
Substitution macro high confidence

Conversion date.

Partner Postback
{time}
Substitution macro high confidence

Conversion time.

Partner Postback
{timestamp}
Substitution macro high confidence

Unix timestamp of conversion creation.

Partner Postback

Ad Platform IDs

{fbclid}
Substitution macro high confidence

Facebook click ID.

Partner Postback

User Data

{user_id}
Substitution macro high confidence

User identifier.

Partner Postback

E-commerce

{promo_code}
Substitution macro high confidence

Promo code.

Partner Postback

Utility

{rand}
Substitution macro high confidence

Unique UUID-format random value.

Partner Postback

Custom Variables

{custom_field1}
Substitution macro high confidence

Custom conversion field 1.

Partner Postback
custom_field10=
Inbound parameter high confidence

Additional conversion field 10 accepted by Affise.

Postback (receive)
custom_field11=
Inbound parameter high confidence

Additional conversion field 11 accepted by Affise.

Postback (receive)
custom_field12=
Inbound parameter high confidence

Additional conversion field 12 accepted by Affise.

Postback (receive)
custom_field13=
Inbound parameter high confidence

Additional conversion field 13 accepted by Affise.

Postback (receive)
custom_field14=
Inbound parameter high confidence

Additional conversion field 14 accepted by Affise.

Postback (receive)
custom_field15=
Inbound parameter high confidence

Additional conversion field 15 accepted by Affise.

Postback (receive)
custom_field1=
Inbound parameter high confidence

Additional conversion field 1 accepted by Affise.

Postback (receive)
{custom_field2}
Substitution macro high confidence

Custom conversion field 2.

Partner Postback
custom_field2=
Inbound parameter high confidence

Additional conversion field 2 accepted by Affise.

Postback (receive)
{custom_field3}
Substitution macro high confidence

Custom conversion field 3.

Partner Postback
custom_field3=
Inbound parameter high confidence

Additional conversion field 3 accepted by Affise.

Postback (receive)
{custom_field4}
Substitution macro high confidence

Custom conversion field 4.

Partner Postback
custom_field4=
Inbound parameter high confidence

Additional conversion field 4 accepted by Affise.

Postback (receive)
{custom_field5}
Substitution macro high confidence

Custom conversion field 5.

Partner Postback
custom_field5=
Inbound parameter high confidence

Additional conversion field 5 accepted by Affise.

Postback (receive)
{custom_field6}
Substitution macro high confidence

Custom conversion field 6.

Partner Postback
custom_field6=
Inbound parameter high confidence

Additional conversion field 6 accepted by Affise.

Postback (receive)
{custom_field7}
Substitution macro high confidence

Custom conversion field 7.

Partner Postback
custom_field7=
Inbound parameter high confidence

Additional conversion field 7 accepted by Affise.

Postback (receive)
custom_field8=
Inbound parameter high confidence

Additional conversion field 8 accepted by Affise.

Postback (receive)
custom_field9=
Inbound parameter high confidence

Additional conversion field 9 accepted by Affise.

Postback (receive)
{ext1}
Substitution macro high confidence

Additional postback macro 1.

Partner Postback
{ext2}
Substitution macro high confidence

Additional postback macro 2.

Partner Postback
{ext3}
Substitution macro high confidence

Additional postback macro 3.

Partner Postback

Postback Receive

action_id=
Inbound parameter high confidence

Unique conversion ID in advertiser system.

Postback (receive)
action_timestamp=
Inbound parameter high confidence

Conversion creation time.

Postback (receive)
aimp_id=
Inbound parameter high confidence

Affise impression ID.

Postback (receive)
click_id=
Inbound parameter high confidence

Alias for clickid.

Postback (receive)
Mandatory.
clickid=
Inbound parameter high confidence

Click ID; mandatory for standard S2S attribution.

Postback (receive)
Mandatory.
comment=
Inbound parameter high confidence

Comment.

Postback (receive)
device_type=
Inbound parameter high confidence

Device type.

Postback (receive)
fbclid=
Inbound parameter high confidence

Facebook click ID.

Postback (receive)
goal=
Inbound parameter high confidence

Goal number/value.

Postback (receive)
ip=
Inbound parameter high confidence

Visitor IP.

Postback (receive)
promo_code=
Inbound parameter high confidence

Promo code.

Postback (receive)
referrer=
Inbound parameter high confidence

Referrer.

Postback (receive)
secure=
Inbound parameter high confidence

Hash password.

Postback (receive)
status=
Inbound parameter high confidence

Conversion status code.

Postback (receive)
sum=
Inbound parameter high confidence

Conversion revenue.

Postback (receive)
user_id=
Inbound parameter high confidence

User ID.

Postback (receive)

Data sourced from Affise's official documentation on 2026-09-22.