Hi — I'm Mr Postback. 👋
Let's fix your tracking.
Postbacks break for the same reasons every time — wrong macro name, wrong bracket format, or a missing click ID. Let me help you work it out.
Where do you want to start?
My postback isn't firing — conversions aren't being tracked
Nine times out of ten this is a macro name mismatch. Your publisher sent you a URL with
{payout} in it — but you're on Everflow,
which expects {sale_amount}.
Every platform uses different names for the same thing.
I got a postback URL from a publisher — what do I do with it?
Your publisher sent you a URL full of macros in their format. You need to find where each one goes in
your platform's setup screen, and make sure the bracket syntax matches.
CAKE uses #s1#, Everflow uses
{sub1} — same idea, totally different format.
I just need to look up a specific macro
No drama — you know what you're looking for. Search below or jump straight to your platform's reference. I'll tell you what it does, when to use it, and what to watch out for.
→ Use the search box belowSearch for a macro or parameter — I'll tell you exactly what it does.
Hmm, I don't recognise that one. Try the full macro name, or check if it's platform-specific.
Browse by platform
Everflow
{transaction_id}
Everflow is a partner marketing platform. Macros are always wrapped in curly brackets {like_this}.
{adv1}{adv10}{adv2}{adv3} Voluum
{clickid}
Voluum is a performance tracking platform. Postback parameters use curly-bracket tokens {like_this}. The core postback parameter is cid= which must receive the Voluum click ID.
{brand}{browser}{browserversion}{campaign.id} Affise
{clickid}
Affise uses curly-bracket substitution macros and separate inbound postback parameters. Each entry below identifies which form it uses.
{advertiser_id}{affiliate_name}{city}{click_date} Impact
{SubId1}
Impact (impact.com) uses curly bracket macros with PascalCase naming — {SubId1} not {subid1}. Variables are case-sensitive: {SubId1} and {subid1} are not the same thing. Impact is widely used for brand partnership and influencer programs as well as traditional affiliate.
{ActionId}{ActionTrackerId}{ActionTrackerName}{ActionType} Trackier
{click_id}
Trackier uses substitution macros and separate inbound advertiser-postback parameters. Image-only documentation means this set is verified but not exhaustive.
{campaign_id}{campaign_title}{click_id}{publisher_id} TUNE
{transaction_id}
TUNE (formerly HasOffers) uses curly bracket macros {like_this}. It's one of the oldest and most widely deployed affiliate platforms, so many networks are built on top of it. You'll see go2cloud.org domains on TUNE-powered postback URLs.
{adv_sub}{adv_sub2}{adv_sub3}{adv_sub4} CAKE
#s2#
CAKE uses #hash# syntax for tokens — different from every other platform on this list. Tokens are written with a hash on each side, e.g. #s2# not {s2}. Pasting a CAKE URL into any other platform without converting the syntax will silently break tracking.
#adv1##adv2##adv3##adv4#